On the Record with
RUSS MEYER, CHAIRMAN AND CEO,
CESSNA AIRCRAFT COMPANY
"When I came on board here in
1974--if we didn't deliver 600 airplanes a month we thought something
was wrong."
Times have changed dramatically since Russ Meyer took the left
hand seat as chairman and CEO of Cessna Aircraft Company nearly
25 year ago. Now this will be his last NBAA as pilot in command
of the world's leading manufacturer of general aviation airplanes--next
January he hands over the yoke to vice chairman Gary Hay, himself
a 33-year veteran of the company.
But Meyer will still be very much around. While stepping down
as chief executive he will retain the title of chairman. "I
will try not to be underfoot," he chuckled. Even as the 3,000th
Cessna Citation business jet is delivered at a special ceremony
here at NBAA, Meyer maintains his greatest achievement at Cessna
has been "keeping a really good team together."
Behind that modesty, though, the steady hand of a 15,500-hour
pilot has firmly steered Cessna toward a dual vision of building
an unassailable general aviation product line and promoting entry-level
aviation at both the piston and jet-engined levels.
"Riding out the decimating circumstances of the 1980s was
certainly difficult," Meyer told Show News. "Cessna
survived when many didn't. From that position we've been able
to grow steadily.
"The expansion of the Citation line has taken place primarily
while I've been chairman. We've brought the advantages of business
aviation to a very broad range of users with eight models from
the CitationJet to the Citation X, and that's been very gratifying.
Now we're delivering the 3000th."
But Meyer counts his greatest achievement as something beyond
Cessna. As chairman of the General Aviation Manufacturers Association
in 1994, he led the industry's successful effort to gain passage
of the General Aviation Revitalization Act. It established an
18-year statute of repose for general aviation manufacturers involved
in product liability litigation. The result: the resurgence of
the single-engined piston airplane market as manufacturers stirred
from beneath the massive burden of product liability insurance.
Cessna put a number of its single-engined models back into production
and by the end of this year will have delivered some 2,300 in
a three-year period--still however, a far cry from the 600 a month
of the booming 70s.
"It wasn't as easy as we thought going back into a business
we'd been out of for 12 years," recalled Meyer. But he believes
small singles are crucial to the future of aviation.
"We all forget sometimes that we learned to fly in small
airplanes, and most of us learned our profession dealing with
customers, dealers or vendors in that arena. We certainly are
excited about the jets, but the real foundation of the industry
is always going to be the single-engined learn-to-fly market and
getting more people into the business.
"We have 1,000 people at our Independence plant (where the
singles are built). They don't have the experience level we do
in Wichita as they tend to be younger and earlier in their careers,
but they're all going to make their careers in aviation, hopefully
most of them here," he said.
"If we are to look at the industry 50 years from now I'd
have to believe that getting that law passed and going back into
the single-engined market, while not currently listed as our top
achievement as Cessna, will certainly be the one I'm most proud
of and I think will have the most long-term benefits to the whole
industry."
Over the years Cessna has notched up many more kudos: It is the
only general aviation company to win the prestigious Robert J.
Collier Trophy not once, but twice. The first time was in 1986
for the safety record of the CitationJet, when the 1,500 in service
worldwide flew a whole year without a single accident. The second
was for designing the Citation X, the world's fastest business
aircraft with a sustained cruise of Mach .92. Indeed, no other
commercial aircraft except the supersonic Concorde flies that
fast.
"I still fly as much as I can and when you fly the Citation
X a fair amount you really get spoiled when you don't have 5 in
front of the airspeed," said Meyer. "We learned in little
airplanes, where it was so cool to get an airplane that would
go 200 knots, then the Citation went about 350 knots, and then
the Citation III would go 450 to 470. Now we've got an airplane
that's always 500 plus at 41,000 ft or above."
By John Morris
NBAA 1999, Atlanta, Ga.