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Marketing Campaign Promotes Heli-Asia Show In October
Shephard Group (Stand A100) has launched a promotional campaign for another regional aviation display: Heli-Asia 2000, which will be held in Kuala Lumpur, Malaysia, on 24-26 October. Hailed as the world's third-ranking civil and military rotary-wing event, the show is being publicized by advertising, direct mail, telemarketing, broadcast fax and e-mail, press, PR activity and the Internet. Copies of Heli-Asia Newsletter are being distributed from stand A100 during this week.
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