On the record with
BORGE BOESKOV, PRESIDENT, BOEING BUSINESS JETS
Boeing Is Surprised at BBJ's Brisk
Sales

Boeing's Borge Boeskov, BBJ president |
For Boeing Business Jets, the most important news of the past year came in September
when the BBJ received a Supplemental Type Certificate for its blended
winglets, designed by the Aviation Partners/Boeing joint venture.
"It may have been a few months late, but at least we've got
it," Boeing Business Jets president Borge Boeskov told Show
News. "It is on two or three airplanes so far, and all
planes flying in service will be retrofitted within the next three
to four months. For airplanes now in the completion cycle, the
winglets can be installed at completion centers or in Wichita.
For BBJs that have yet to begin the completion phase, winglets
will be installed at the PATS facility at the same time as the
auxiliary fuel tanks are installed."
Boeing knew that winglets would increase the aircraft's range
by about 250 miles. What they didn't expect from the winglets
was better takeoff performance-another 4,000 pounds of payload
for hot-and-high departures.
Besides the winglets, the only other modification to the BBJ since
last year's NBAA is the addition of Flight Dynamics' head-up display
as standard equipment in the cockpit.
As of mid-September, Boeing had delivered 46 green airplanes and
there were 16 in service. The in-service fleet has accumulated
about 4,000 hours, and about 2,000 departures. There was one delay
because of mechanical problems, giving the airplane a dispatch
reliability of more than 99%.

Performance-enhancing winglets were FAA-certified
for the Boeing Business Jet last month. |
"This is an airline-type of airplane from a systems point
of view, and there are plenty of backups," said Boeskov, who
disclosed that the one delay didn't cause too many ripples with the
operator because it was a General Electric airplane carrying chairman
Jack Welch. GE is a partner in the BBJ program, and supplies the engines.
Boeskov was candid in his assessment of BBJ sales, saying they
had slowed somewhat but are on the upswing again. "What's
happening in the BBJ sales cycle is we had this incredible bow
wave in 1997 with 27 sales," he said. "Then it slowed
until the first airplane went into service earlier this year.
Now we're getting a lot of interest again. In the next 12 months
we'll sell a ton of airplanes."
Boeing has not released new sales figures since last NBAA, but
Boeskov said the number of sales is matching the number of aircraft
being produced annually. "We're producing 18 to 24 per year,
so we should be selling 18 to 24 per year, and we're seeing that
happen," he said. "There will be 18-21 deliveries in
2001, and we're holding that steady."
The success of the BBJ has, however, given Boeing some completion
headaches. Boeskov said the company expected to have 25-30 airplanes
in service as of now. By NBAA, the number of in-service BBJs will
be 18 or 19.
"It's not happening on the schedule we thought would happen,"
said Boeskov. "Some centers are coming close to the schedule
of eight to nine months, but a lot of the problems turn out to
be part of the whole supply chain-cabinets and ICE (inflight entertainment)
systems. It's taking some time to work the bugs out."
Concerning BBJ 2, a business jet based on the 737-800, sales have
been better than expected, according to Boeskov. He predicted
sales of five BBJ 2s in 2001, and planned to build four. Instead
Boeing has sold six, and will build eight in 2001.
Will there be a BBJ 3? "Maybe," says Boeskov. "We're
studying a BBJ 3, but to me at least, we need to get the BBJ 2
into the market first and let it absorb that. BBJ 3 will be next
year."
By Barry Rosenberg